Founders today are bombarded with the idea that every niche is oversaturated, every market too crowded, and every problem already being solved. It’s discouraging. The narrative implies there’s no room left for new ideas—only giants to compete with or scraps to fight over.

I’ve worked on several ideas over the years. Some turned out to be successful—not because they were in a unique market, but because they addressed user needs in a creative, targeted way. I was close to my customers, talking to them regularly, adapting quickly to their feedback. Those projects grew because they solved real problems for real people in a way that resonated.

Others, frankly, failed. And looking back, the difference was clear: I wasn’t close enough to the customer. I built what I thought was needed, not what was actually missing. I misunderstood or oversimplified the pain points. Without that tight feedback loop, I was guessing. And in a crowded space, guessing isn’t enough.

That’s the shift: stop obsessing over whether a niche is saturated and start obsessing over understanding your user. Build feedback loops. Talk, test, listen, repeat. You don’t have to reinvent the problem—just solve it better, more honestly, more closely aligned with what people actually need.